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Deep content for better search engine rankings.

When the search engine robot spiders your page(s), it will determine the strength of your page by examining a number of key criteria. These include:-

•   the keywords used in your <META> tags
•   the <META> description of your web pages
•   the <TITLE> tag of your web pages
•   the number of times a particular keyword occurs on each page
•   the quality of the text on your pages
•   the number of incoming links to that page
•   the number of outgoing links to other pages on the site
•   the relevancy of your pages to your site content.

  Deep content is a term used by SEO experts and professionals to describe the positioning of these 'keywords' within the page.

  When writing pages, try and use well-constructed prose that is of interest to your reader but that re-uses 'keywords' that are relevant to your business. This is deep content. Remember not to spam the page with a load of unnecessary instances of the keywords or you'll be penalised! Deep content is about good prose, good construction, good positioning within that prose and reasonable repetition of a keyword within a page or pages. Remember that deep content can be expressed as plain text or as hyperlinked text to another page on your web site.

The word 'deep' appears 6 times on this page and has a density of 1.79%. The word 'content' appears 7 times and has a density of 2.09%. All instances of the word occur within normal prose, in context, and make sense to the reader. This is average - neither poorly written nor excellent. To see how this could be improved, click here.

Read about keyword density here.

If you'd like One Step Ahead to help you get your website on the first page of the big search engines, just drop us a line here.