One Step Ahead create web sites that get results !

You'll have seen them... they either arrive by S P A M emails or you'll have seen the web sites. Some offer automated software that will get your web site to Number One on Google and about 9.7 million other search engines. Rubbish! There are fewer than a dozen search engines that you need worry about. Anyone who tells you he's going to submit your site to 99 trillion search engines is.... well, not an SEO expert! Others claim to know it all with pages and pages of drivel that no intelligent human being can understand.

Beware also of the 'innovative new multiple linking technologies'! These can seriously harm your web site placement. Search engines are getting smarter and smarter every day. Whilst these so-called revolutionary linking schemes may have been acceptable a few years ago, they are now more likely to harm your web site ranking then enhance it. Be careful!

Of course, linking is important. It's what we call 'off-the-page optimisation'. On-the-page optimisation being the content of your web pages, the META tags, the ALT tags, the quality of the copy writing and authoring and the depth of content. Search engines like to see what they call 'natural' or 'organic' linking methodologies. This is much harder than simply signing up to some link farm junk scheme but it is well worth the time and effort. Try and cultivate links from other web sites that have similar content or ones that carry a similar theme. It's better to have fewer, better quality links than 100's of spammed links from spurious schemes!

Neither is there anything that comes in a box that will optimise your web site properly and without risk of getting you blacklisted.

There are some good products out there - but there's no 'quick fix'. If you want to get a top ranking on the big search engines, you have 2 choices in our view:-

•    learn how to do it properly and commit to it, or
•    pay someone who knows what they're talking about.

We do know what we're talking about and we're passionate about No. 1 listings!

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